BAE helps practitioners to gain insight into how individuals and groups may interact with brands and various organizations. You may find an organization’s perfect “bae” through this tool.
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Version 2.3 - published on 17 Apr 2020
This tool is closed source.
BAE helps practitioners to gain insight into how individuals and groups may interact with brands and various organizations. You may find an organization’s perfect “bae” through this tool.
Yun, J. T., Pamuksuz, U., & Duff, B. R. L. (2019). Are we who we follow? Computationally analyzing human personality and brand following on Twitter. International Journal of Advertising, 0(0), 1–20. https://doi.org/10.1080/02650487.2019.1575106.
Yun, J. T., Vance, N., Wang, C., Troy, J., Marini, L., Booth, R., Nelson, T., Hetrick, A., Hodgekins, H. (2018). The Social Media Macroscope. In Gateways 2018. https://doi.org/10.6084/m9.figshare.6855269.v2