Brand Analytics Environment

By Chen Wang

BAE helps practitioners to gain insight into how individuals and groups may interact with brands and various organizations. You may find an organization’s perfect “bae” through this tool.

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Version 2.3 - published on 17 Apr 2020

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Abstract

BAE helps practitioners to gain insight into how individuals and groups may interact with brands and various organizations. You may find an organization’s perfect “bae” through this tool.

Citation

Yun, J. T., Pamuksuz, U., & Duff, B. R. L. (2019). Are we who we follow? Computationally analyzing human personality and brand following on Twitter. International Journal of Advertising, 0(0), 1–20. https://doi.org/10.1080/02650487.2019.1575106.

Yun, J. T., Vance, N., Wang, C., Troy, J., Marini, L., Booth, R., Nelson, T., Hetrick, A., Hodgekins, H. (2018). The Social Media Macroscope. In Gateways 2018. https://doi.org/10.6084/m9.figshare.6855269.v2

Cite this work

Researchers should cite this work as follows:

  • Chen Wang (2020), "Brand Analytics Environment," https://socialmediamacroscope.org/resources/bae.

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