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User-friendly tools for your social research

making social media data, analytics, and visualization tools accessible to researchers and students of all levels of expertise

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The Social Media Macroscope is a project by University of Illinois Technology Services and the National Center for Supercomputing Applications (NCSA) with the goal of making social media data, analytics, and visualization tools accessible to researchers and students of all levels of expertise. More information about this project can be found at: https://doi.org/10.6084/m9.figshare.6855269.v2

Our tools

SMILE – Social Media Intelligence and Learning Environment

SMILE is an open-source social media analytics tool that allows researchers to collect and analyze social media data. SMILE can perform functions such as text-preprocessing, phrase mining, sentiment analysis, network analysis, and machine learning text classification.

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BAE – Brand Analytics Environment

BAE helps practitioners to gain insight into how individuals and groups may interact with brands and various organizations. You may find an organization’s perfect “bae” through this tool.

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